The global vegan supplements market was valued at USD 10.93 billion in 2024 and is expected to reach USD 16.54 billion by 2032, growing from USD 11.48 billion in 2025 at a compound annual growth rate (CAGR) of 5.35% during the forecast period. North America led the global market, accounting for 46.94% of the total share in 2024.
The increasing popularity of vegan or plant-based supplements reflects a broader shift toward holistic health and sustainable nutrition. These supplements are derived entirely from plant sources, providing an ethical alternative to animal-based products. Key industry players such as Roquette Frères, Kerry Group plc, Nestlé S.A., Abbott Laboratories, and Amway Corporation are actively expanding their offerings and market presence through product innovations, acquisitions, and geographic expansion.
Plant-based supplements cater specifically to individuals following vegan diets, ensuring they meet their nutritional requirements while adhering to ethical and dietary preferences. These products are free from any animal-derived components.
Information Source: https://www.fortunebusinessinsights.com/vegan-supplements-market-113423
Market Trends
A notable trend driving the market is the rising consumer preference for clean label products. With heightened awareness about the adverse effects of synthetic ingredients, many consumers are seeking transparency in food and supplement labels. This clean label movement continues to fuel demand for natural and minimally processed vegan supplements.
Segmentation Insights
The vegan supplements market is segmented by type, source, form, and distribution channel. Vitamins dominate the type segment due to their essential role in enhancing immunity, metabolism, and overall well-being. Soy emerges as the leading source, valued for its high protein content, affordability, and easy accessibility. Chewable supplements hold a substantial share in the form segment, appreciated for their pleasant taste and digestive ease, especially among children and elderly users. In terms of distribution, mass merchandisers lead the market owing to their wide availability, extensive product range, and strong consumer reach.
Regional Analysis
The market has been analyzed across key regions: North America, Europe, Asia Pacific, South America, and the Middle East & Africa, with North America holding the leading position in 2024.
Report Highlights
This comprehensive report delves into various aspects of the vegan supplements market, including detailed company profiles, current industry trends, market dynamics, segmentation, and regional performance. It also provides valuable insights into consumer demand patterns and recent developments that are shaping the future of the market.
Notable Companies in the Market: