In 2019, the global probiotics market was valued at USD 48.88 billion and is projected to reach USD 94.48 billion by 2027, growing at a compound annual growth rate (CAGR) of 7.9% during the forecast period. That year, North America held 16.98% of the global market share. The U.S. probiotics market is expected to witness notable growth, with estimates indicating a market value of USD 17.99 billion by 2032. This surge is driven by rising consumer demand for probiotic-enriched foods and beverages that offer immune system support and general health benefits.

Increasing Health Awareness Among Consumers

The growing focus on preventive healthcare and the preference for natural, functional food products is fueling the demand for probiotics. Health authorities and organizations are also playing a key role in raising awareness. For example, the Nutrition Society of Malaysia (NSM) launched the Probiotics Education Program (PEP) to improve public knowledge about the health advantages associated with probiotics.

Information Source: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083

Report Coverage

This report provides an in-depth analysis of major drivers, restraints, opportunities, and challenges likely to shape the market during the forecast period. It offers detailed regional breakdowns, examines global trends, and highlights strategic developments in the competitive landscape. The report draws from extensive research and expert insights, focusing on key industry activities such as product launches, mergers, collaborations, and acquisitions from 2020 to 2027.

Primary Drivers of Market Growth

Surging Demand for Immune-Supportive Products

With increasing global cases of chronic conditions like obesity and diabetes, more consumers are turning to nutritious dietary choices. According to the World Health Organization (WHO), obesity rates have nearly tripled since 1975. This shift is spurring interest in probiotic products for their ability to promote gut and immune health. Additionally, new technologies are helping brands better communicate these benefits, further encouraging adoption across markets.

Market Segmentation Insights

Supermarkets and Hypermarkets Lead in Sales

In 2019, supermarkets and hypermarkets accounted for 61.33% of global probiotic product sales. Their dominance is attributed to broad product availability and appealing retail incentives such as discounts, cashback schemes, and convenient access for consumers.

Regional Insights

Asia-Pacific Maintains Market Leadership

The Asia-Pacific region continues to dominate the global probiotics market, owing to its traditional consumption of fermented foods and beverages known for supporting digestive health.

Meanwhile, North America—valued at USD 8.30 billion in 2019—is also expected to grow robustly, fueled by rising chronic disease rates and increasing investments in probiotic innovations by key industry players between 2020 and 2027.

Competitive Landscape

Innovation as a Strategic Focus