The global probiotics market was valued at USD 69.28 billion in 2024 and is expected to grow from USD 73.13 billion in 2025 to USD 115.13 billion by 2032, registering a CAGR of 6.70% throughout the forecast period.
Probiotics consist of live microorganisms incorporated into various products such as foods, beverages, dietary supplements, animal feed, and cosmetics. These microorganisms offer numerous health benefits, primarily by improving gut microbiota balance. The rising emphasis on digestive wellness and immune system support, along with increasing consumer health awareness, is significantly driving the market’s global expansion.
Leading players in the market include Yakult Honsha Co., Ltd., Danone S.A., and Meiji Holdings Co., Ltd., among others. Companies are actively launching innovative probiotic-based products to attract new consumers and enhance sales performance. Multinational corporations dominate this sector due to their diverse product portfolios, strong R&D capabilities, and extensive distribution networks.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083
Probiotics Market Trends
Personalized Nutrition and Technological Advancements in Formulations Fuel Market Growth
The adoption of personalized probiotic solutions is a major emerging trend in this market. Since individual health conditions vary widely, customized probiotic formulations in foods, beverages, and supplements are being developed to address specific gut health and immune needs. Manufacturers are leveraging advanced microbiome technologies to create tailored probiotic formulations, enhancing their effectiveness and consumer appeal.
Segmentation Analysis
By Source: Strong Clinical Evidence Drives Popularity of Bacterial Sources
The market is categorized by source into Bacteria, Yeast, and Others. The bacterial segment is further divided into Lactobacillus, Bifidobacterium, and other strains. Bacterial probiotics dominate the market owing to their proven clinical efficacy and extensive use in dietary and functional food applications.
By Product Type: Food & Beverages Lead Due to High Consumer Preference for Functional Health Products
Based on product type, the market is segmented into food & beverages, supplements, animal feed, and cosmetics. The food & beverages category is further divided into dairy-based products, non-dairy beverages, cereals & snacks, baked goods, frozen & confectionery items, and ready-to-eat meals. Supplements are classified into nutritional supplements, specialty supplements, and infant formulas.
By End Use: Rising Focus on Preventive Healthcare Drives Human Use Dominance
By end use, the market is bifurcated into human and animal probiotics. The human probiotics segment dominates, supported by the increasing demand for preventive healthcare and wellness-based nutrition.
By Form: Liquid Form Holds a Major Share Due to Enhanced Bioavailability
On the basis of form, the market is segmented into powder, liquid, encapsulated, and others. The liquid form segment leads the market as it offers higher absorption rates and convenient consumption.
By Distribution Channel: Supermarkets & Hypermarkets Maintain Leadership Owing to Strong Brand Presence and Wide Accessibility
The distribution channels include supermarkets & hypermarkets, pharmacies & drug stores, health & specialty stores, online retail/e-commerce, and others. Supermarkets and hypermarkets account for the largest share due to their extensive reach and consumer trust in branded probiotic products.
Regional Insights