The global personalized nutrition industry was valued at USD 11.88 billion in 2023 and is anticipated to grow from USD 13.45 billion in 2024 to approximately USD 46.87 billion by 2032, reflecting a CAGR of 16.84% during the forecast period. North America emerged as the leading region in 2023, capturing 35.77% of the global market share.

Personalized nutrition involves tailoring dietary plans and supplement formulations to match an individual’s genetic profile, lifestyle choices, and biochemical characteristics. The sector is evolving rapidly, fueled by technological innovations in diagnostic testing and supplement design. Key growth factors include increasing disposable income, heightened awareness of health and wellness, and a surge in demand for condition-specific nutrition solutions. In addition, new market entrants, product innovations, and strategic mergers and acquisitions are expected to further accelerate the industry’s expansion in the coming years.

Information Source: https://www.fortunebusinessinsights.com/personalized-nutrition-market-106054

Market Segmentation

The personalized supplements market is categorized based on form, application, product type, end user, and distribution channel.

• By Form: Capsules hold the dominant share owing to their ease of use, affordability, and portability.
• By Application: Standard supplements lead the market, driven by rising consumer preference for energy-boosting, immune-supporting, and cognitive-enhancing formulations.
• By Product Type: The active measurement method segment commands the largest share, offering improved accuracy in evaluating individual nutritional needs, which strongly appeals to health-conscious consumers.
• By End User: Adults represent the largest end-user group, reflecting their growing emphasis on personalized wellness and fitness optimization.
• By Distribution Channel: Major channels include wellness and fitness centers, direct-to-consumer (D2C) platforms, hospitals, and others. Wellness and fitness centers are projected to witness the fastest growth, supported by professional endorsements and growing popularity among young, health-focused consumers.

Geographical Overview

The global market for personalized nutrition is analyzed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa, with each region demonstrating unique consumer behaviors and adoption patterns.

Report Highlights

This report delivers:

• Comprehensive analysis of market segmentation by form, product type, application, end user, and distribution channel
• Detailed examination of regional performance and emerging opportunities
• Insights into the competitive environment, strategic developments, and new market trends
• Assessment of technological advancements and their influence on consumer demand

Market Drivers and Challenges