The global kombucha market was valued at USD 1.84 billion in 2019 and is projected to reach USD 10.45 billion by 2027, expanding at a compound annual growth rate (CAGR) of 23.2% over the forecast period. In 2019, North America dominated the market, accounting for 52.72% of the global share.
Kombucha is a naturally fermented tea drink typically made from sweetened black or green tea, fermented by a symbiotic culture of bacteria and yeast (SCOBY). The process results in a lightly effervescent beverage with approximately 0.5% alcohol from natural fermentation. Recognized as a probiotic-rich drink, kombucha offers potential health benefits such as supporting gut health, aiding digestion, and reducing cardiovascular risks. Growing consumer awareness of these advantages is expected to drive market growth worldwide.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
Report Overview
The report highlights key insights into the global kombucha market, which was valued at USD 1.84 billion in 2019, and includes:
Market Driver
Health Benefits of Fermented Tea to Drive Market Growth
Scientific studies continue to demonstrate kombucha’s health-promoting properties, which are contributing to its rising popularity. For instance, research from University College Cork in Ireland indicates that kombucha fermentation generates lactic acid bacteria that act as probiotics—supporting digestive health, weight management, and gut wellness. Additionally, a study conducted by the University of Toulouse in France suggests that green tea-based kombucha may enhance metabolism, lower cholesterol, regulate blood sugar levels, and reduce abdominal fat. As consumers, particularly in urban areas, place greater emphasis on health and wellness, the growing retail presence of kombucha is expected to further boost market demand.
Regional Analysis
North America to Sustain Market Leadership with Growing Demand for Healthier Beverages
North America, with a market size of USD 0.97 billion in 2019, is set to remain the largest market for kombucha, driven by a shift in consumer preferences toward healthier alternatives to sugary soft drinks. Europe is expected to be the second-largest market, fueled by increasing demand for probiotic beverages in countries like Germany and the UK. Meanwhile, rising disposable incomes and a growing appetite for premium, innovative beverages are driving demand across the Asia Pacific region.
Competitive Landscape
Product Innovation to Shape Market Growth Strategies
Key players in the kombucha market are focused on launching innovative product variants to broaden consumer appeal. In addition, companies are investing in creative packaging designs and dynamic marketing campaigns to boost visibility across retail channels such as supermarkets and department stores.