In 2019, the global kombucha market was valued at USD 1.84 billion and is projected to reach USD 10.45 billion by 2027, registering a compound annual growth rate (CAGR) of 23.2% during the forecast period. That year, North America emerged as the leading region, contributing 52.72% of the global market share.
Kombucha is a fermented tea beverage typically produced using sweetened black or green tea and fermented with a symbiotic culture of bacteria and yeast (SCOBY). The result is a slightly carbonated drink containing around 0.5% alcohol from natural fermentation. Known for its probiotic content, kombucha is associated with potential health benefits such as improved digestion, better gut health, and cardiovascular support. Rising consumer interest in functional beverages is expected to significantly fuel market expansion.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
Report Summary
This report presents an in-depth look at the global kombucha market, including:
Key Market Driver
Rising Awareness of Kombucha’s Health Benefits to Propel Market Growth
Scientific evidence continues to support kombucha’s health-enhancing properties, contributing to its increasing popularity. A study by University College Cork in Ireland found that kombucha’s fermentation process produces lactic acid bacteria, which act as probiotics to support digestion, weight control, and gut health. Similarly, researchers at the University of Toulouse in France discovered that green tea-based kombucha may help regulate blood sugar, reduce cholesterol, improve metabolism, and decrease belly fat. With a growing emphasis on wellness—especially in urban areas—consumer demand is expected to surge, reinforced by kombucha’s expanding retail footprint.
Regional Insights
North America to Maintain Its Leading Position in the Kombucha Market
North America accounted for USD 0.97 billion in 2019 and is anticipated to continue leading the global market, driven by a widespread shift toward low-sugar, health-oriented beverages. Europe follows as the second-largest region, supported by growing interest in probiotic drinks in countries like the UK and Germany. In the Asia Pacific, rising income levels and a preference for novel, premium beverages are expected to fuel market expansion.
Competitive Landscape
Product Innovation and Branding to Drive Competitive Advantage
Major players are emphasizing the development of new flavor profiles and variants to cater to changing consumer tastes. Investment in attractive packaging and strategic marketing efforts is also helping brands enhance visibility in mainstream retail environments, including supermarkets and department stores.