The cold brew coffee market revenue was valued at USD 3.16 billion in 2024 and is projected to grow from USD 3.87 billion in 2025 to USD 16.22 billion by 2032, reflecting a CAGR of 22.71% during the forecast period. North America led the cold brew coffee market with a 35.76% share in 2024. Additionally, the U.S. cold brew coffee market is expected to reach USD 4.88 billion by 2032, driven by increasing consumer preference for specialty coffee, including Ready-to-Drink (RTD) options.

Cold brew coffee is prepared by steeping coffee beans in water at room temperature for at least 24 hours. While this method requires the longest brewing time, it effectively removes bitterness, resulting in a beverage with higher caffeine content. The cold brew process extracts both flavor and caffeine from the coffee beans, producing a rich, aromatic drink. Similar to traditional coffee, cold brew coffee can be enjoyed with milk, cream, or sugar. Enthusiasts often describe its taste as smoother and milder, lacking the acidity commonly found in regular coffee. Popular brands such as Starbucks and Dunkin' Donuts offer a variety of cold brew coffee options.

Information Source: https://www.fortunebusinessinsights.com/cold-brew-coffee-market-102647

Segmentation:

Rising Demand for Canned Coffee Due to Convenience

By packaging type, the market is categorized into glass bottles, plastic bottles, and cans. The cans segment leads the cold brew coffee market as it offers significant convenience for customers.

Supermarkets/Hypermarkets Dominate Due to Accessibility and Extensive Product Range

Based on distribution channels, the market is divided into supermarkets/hypermarkets, specialty stores, convenience stores, and e-commerce. Supermarkets/hypermarkets hold the largest market share since they provide customers with easy access to a wide variety of coffee products under one roof.

Geographically, the market spans North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report offers a detailed analysis of the market, emphasizing key packaging types and major distribution channels. It also highlights leading players, significant industry developments, and current market trends. Besides these aspects, the report covers several other factors contributing to the market's growth.

Drivers and Restraints:

Increasing Preference for RTD Cold Brew Coffee to Drive Growth

Developed nations like the U.K., the U.S., and Japan are witnessing growing demand for Ready-to-Drink (RTD) cold brew coffee, as it offers convenience by saving time and effort. Additionally, major market players are introducing innovative flavors to attract more consumers, which is expected to boost RTD cold brew coffee sales in the future.

However, the high cost of cold brew coffee compared to traditional coffee may hinder its sales.

Regional Insights:

North America Leads Due to High Coffee Consumption

North America held a significant share of the global market in 2023, driven by strong coffee consumption trends. The rising demand for specialty coffees and the growing purchasing power of millennials are further fueling the region's cold brew coffee market growth.