The global bubble tea market revenue was valued at USD 2.63 billion in 2024 and is projected to rise to USD 2.83 billion in 2025. By 2032, the market is expected to reach USD 4.78 billion, expanding at a CAGR of 7.81% from 2025 to 2032.
In 2024, the Asia Pacific region led the global market, contributing 43.35% of total revenue.
In the United States, the market is set for strong expansion, forecast to achieve USD 875.56 million by 2032, primarily fueled by growing popularity among younger consumers.
Originating in Taiwan, bubble tea has evolved from a local specialty into a global phenomenon. The beverage—made by blending brewed tea with milk, fruit flavors, syrups or powders, sweeteners, and chewy tapioca pearls—offers a distinctive taste and texture that resonates with diverse consumer groups. Initially popular across East Asia, bubble tea’s appeal has spread rapidly to countries such as the U.S., the U.K., and Canada.
Today, bubble tea represents a hallmark of Taiwanese creativity in the international beverage sector. As per Nextrends Asia (2021), Taiwan witnessed a 330% increase in bubble tea base ingredient exports between 2018 and 2021. Factors such as culinary tourism, health-conscious consumers, and social media influence have further propelled the global market forward.
However, the industry faces challenges including export regulations and supply chain disruptions in key tea-producing regions such as India, which provides vital ingredients like black and green tea.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564
Market Segmentation Insights
Black Tea Segment to Propel Growth by 2030
Rising awareness of black tea’s health benefits—such as its antioxidant, anti-aging, and anti-diabetic effects—is driving strong demand within this segment. Simultaneously, green tea-based bubble teas are attracting consumers who prefer natural and organic beverage options.
Fruit-Flavored Variants Maintain Market Leadership
By flavor, the market is segmented into fruit, chocolate, coffee, original, and others. Among these, fruit-flavored bubble teas—featuring varieties such as mango, lychee, passion fruit, kiwi, lemon, and strawberry—dominate due to their refreshing taste and perceived health benefits. Meanwhile, chocolate-flavored options are expected to experience the fastest growth, appealing to a broad consumer base across different age groups.
Key Insights from the Report
Market Drivers
Flavor Innovation and Product Diversification Fuel Market Expansion