The global bubble tea market revenue was valued at USD 2.63 billion in 2024 and is projected to reach USD 2.83 billion in 2025. By 2032, the market is forecast to attain USD 4.78 billion, growing at a CAGR of 7.81% from 2025 to 2032.
In 2024, the Asia Pacific region dominated the market, accounting for 43.35% of global revenue.
In the United States, the market is poised for robust growth, anticipated to reach USD 875.56 million by 2032, driven primarily by rising consumption among younger demographics.
Originally developed in Taiwan, bubble tea has transitioned from a regional specialty to a globally recognized beverage. It blends brewed tea with milk, fruit syrups or powders, sweeteners, and chewy tapioca pearls, creating a unique taste and texture profile. Initially popular across East Asia, its appeal has rapidly expanded to markets such as Canada, the United Kingdom, and the United States.
Today, bubble tea stands as a symbol of Taiwanese innovation in the global beverage industry. According to Nextrends Asia 2021, Taiwan recorded a 330% surge in exports of bubble tea base ingredients between 2018 and 2021. Factors such as the rise of culinary tourism, health-conscious consumers, and the influence of social media have further accelerated global market growth.
Nonetheless, challenges persist — particularly export restrictions and supply chain disruptions linked to tea-producing nations like India, which supply essential ingredients such as black and green tea.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564
Market Segmentation Insights
Black Tea Segment to Drive Growth by 2030
Increasing consumer awareness of the health benefits of black tea, including its antioxidant, anti-aging, and anti-diabetic properties, is driving segment growth. Meanwhile, green tea-based bubble teas continue to attract consumers looking for natural and organic beverage options.
Fruit-Flavored Variants Continue to Lead the Market
By flavor, the market is categorized into fruit, chocolate, coffee, original, and others.
Among these, fruit-flavored bubble teas—such as mango, lychee, passion fruit, kiwi, lemon, and strawberry—remain the most popular due to their refreshing taste and health appeal. On the other hand, chocolate-flavored variants are expected to record the fastest growth, appealing to a wide range of age groups.
Key Insights from the Report
Market Drivers