In 2024, the global biscuits market was valued at USD 108.75 billion. It is projected to rise from USD 113.76 billion in 2025 to USD 167.69 billion by 2032, representing a compound annual growth rate (CAGR) of 5.70% over the forecast period. The Asia Pacific region held the largest share at 32.74% in 2024. At the same time, the U.S. market is expected to expand significantly, reaching around USD 17.02 billion by 2032, driven by the availability of a broad array of biscuit brands in multiple flavors, shapes, and sizes.
Biscuits are flour-based baked snacks recognized for their dry and crisp texture. Their typical ingredients include flour, sugar, butter or vegetable oil, eggs, leavening agents such as baking soda or baking powder, and flavorings. Additional components can include chocolate, nuts, seeds, dried fruits, cheese, spices, coffee, and various essences. The dough is molded and baked until it becomes crisp, resulting in biscuits available in a variety of shapes, sizes, and flavors. Common varieties include digestive, plain, cream-filled, sandwich, wafer, and shortbread biscuits. They are commonly consumed as standalone snacks, desserts, or paired with beverages such as tea and coffee.
Information Source: https://www.fortunebusinessinsights.com/biscuits-market-108482
Impact of COVID-19:
Pandemic-Era Home Consumption Fueled a Spike in Biscuit Sales
Biscuit consumption saw a notable increase during the COVID-19 pandemic. Lockdowns and the shift to remote work drove demand for shelf-stable and convenient food items, leading to an unprecedented surge in biscuit sales as manufacturers faced a significant rise in consumer demand.
Market Segmentation:
Sweet Biscuits Lead the Market Due to Nutritional Benefits and Wide Appeal
The market is categorized into sweet biscuits, savory biscuits, and crackers. Sweet biscuits hold the top spot, primarily due to their appealing nutritional content—including high levels of carbohydrates, fiber, and fats, and their extensive availability across regions.
Plain Flavored Biscuits Preferred for Their Simplicity and Transparency in Nutrition
By flavor, the market is segmented into plain, chocolate, cheese, fruit & nut, and others. In 2022, plain biscuits led the category due to their straightforward formulation and ease of nutritional tracking.
Supermarkets and Hypermarkets Dominate Distribution Channels
Distribution channels include hypermarkets/supermarkets, specialty stores, online retailers, and independent bakeries. Among these, supermarkets and hypermarkets command the largest share by offering consumers a wide selection of brands and product varieties, making them the preferred choice for biscuit purchases.
Regional analysis covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Highlights:
The report delivers an in-depth evaluation of the biscuits market, covering major product categories, flavor segments, and distribution networks. It highlights recent trends, product innovations, and growth factors driving market expansion.
Market Drivers and Challenges:
Expansion of Retail Networks to Support Market Growth