In 2024, the global [biscuits market](https://www.fortunebusinessinsights.com/biscuits-market-108482?) reached a valuation of USD 108.75 billion. It is anticipated to grow from USD 113.76 billion in 2025 to USD 167.69 billion by 2032, reflecting a compound annual growth rate (CAGR) of 5.70% throughout the forecast period. The Asia Pacific region led the market with a 32.74% share in 2024. Meanwhile, the U.S. market is expected to experience strong growth, reaching approximately USD 17.02 billion by 2032. This growth is driven by a diverse range of biscuit brands offering products in various flavors, shapes, and sizes.

Biscuits are baked flour-based snacks known for their crisp and dry texture. Typical ingredients include flour, sugar, butter or vegetable oil, eggs, leavening agents like baking soda or baking powder, and flavorings. Additional ingredients may include chocolate, dried fruits, nuts, seeds, spices, cheese, coffee, and flavor essences. The dough is shaped and baked until crisp, resulting in biscuits of varying sizes, shapes, and flavors. Popular types include plain, cream-filled, sandwich, wafer, shortbread, and digestive biscuits. They are widely consumed as snacks, desserts, or paired with beverages like tea and coffee.

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Impact of COVID-19:

Pandemic-Induced Home Consumption Boosted Biscuit Demand

During the COVID-19 pandemic, the demand for biscuits surged significantly. Lockdowns and remote working conditions increased the need for convenient and long-lasting food options, leading to record-high sales in this category as manufacturers witnessed a sharp rise in demand.

Market Segmentation:

Sweet Biscuits to Remain in High Demand Due to Nutritional Content and Variety

The market is segmented into crackers, sweet biscuits, and savory biscuits. Among these, sweet biscuits hold the leading position owing to their nutritional profile—rich in carbohydrates, fats, and fiber—and widespread availability.

Plain Biscuits Lead for Their Simplicity and Nutritional Transparency

Based on flavor, the categories include plain, chocolate, cheese, fruit & nut, and others. In 2022, plain biscuits emerged as the top choice due to their simplicity and ease of tracking nutritional intake.

Hypermarkets and Supermarkets Take the Lead in Distribution

Distribution channels include hypermarkets/supermarkets, specialty stores, independent bakeries, and online platforms. Hypermarkets and supermarkets dominate the market by offering a broad selection of brands and product types, allowing consumers ample choices.

The regional breakdown includes North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Highlights:

This report offers a comprehensive analysis of the biscuits market, including a deep dive into key segments such as product types, flavors, and distribution methods. It also outlines industry trends, recent innovations, and market drivers contributing to growth.

Market Drivers and Challenges:

Online and Offline Retail Expansion to Drive Growth