The global agritourism market was valued at USD 69.24 billion in 2019 and is projected to reach USD 197.37 billion by 2032, growing at a CAGR of 8.88% during the forecast period. Europe led the market in 2019, holding 47.07% of the global share.

The rising inclination of farmers toward entrepreneurship is playing a significant role in shaping the agritourism industry. Governments across various countries are actively implementing strategies to generate revenue from agriculture and tourism, accelerating market expansion. Increasing consumer interest in affordable, sustainable, and nature-based travel is also driving demand. Furthermore, initiatives from governments, associations, and private organizations to introduce new agritourism projects and programs are strengthening industry growth prospects.

Information Source: https://www.fortunebusinessinsights.com/agritourism-market-103297

Key Questions Addressed in the Report

• What are the major factors driving or limiting market growth?
• What opportunities and challenges exist within the sector?
• Which segment will likely dominate over the forecast period?
• Which region is projected to maintain leadership in the future?
• What strategies are companies adopting to advance agritourism?

Market Drivers and Restraints

Farmer Participation Fuels Industry Growth

Agritourism is increasingly becoming an additional revenue stream for farmers as they transform agricultural land into visitor-friendly destinations. According to the U.S. Census of Agriculture, agritourism revenue nearly tripled between 2002 and 2017, underscoring its importance as farmers look to diversify income amidst fluctuating crop yields.

COVID-19 Impact

The COVID-19 pandemic temporarily disrupted agritourism due to global travel restrictions and lockdowns. However, with tourism recovering steadily, the market is expected to regain growth momentum.

Segment Insights

Direct-Market Agritourism to Expand Rapidly

The direct-market segment held 36.06% of the global share, supported by policies encouraging rural economic growth and sales of local farm products. Tourists are increasingly seeking authentic farm-based experiences, particularly those involving fresh and regional produce. Many farms are diversifying their product offerings, which will continue to support this segment.

Regional Outlook

Europe Maintains Leadership with Innovative Promotion