The global agritourism market was valued at USD 69.24 billion in 2019 and is projected to reach USD 197.37 billion by 2032, exhibiting a CAGR of 8.88% over the forecast period, according to our analysis. In 2019, Europe led the market, accounting for a 47.07% share.
The rising entrepreneurial approach among farmers worldwide is playing a crucial role in shaping the agritourism sector. Additionally, government initiatives aimed at boosting revenue from both agriculture and tourism are fueling market expansion. Growing consumer interest in affordable, nature-based, and sustainable tourism experiences is further driving demand. Moreover, increasing efforts by governments, private organizations, and industry associations to promote agritourism projects and programs are expected to accelerate market growth.
Information Source: https://www.fortunebusinessinsights.com/agritourism-market-103297
Leading Companies in the Global Market
Fortune Business Insights™ highlights key players operating in the agritourism sector:
Market Segmentation
Direct-Market Agritourism Segment to Gain from Rising Farm Product Sales
The direct-market agritourism segment held 36.06% of the market share, driven by increasing government investments to strengthen the agricultural economy. Various organizations are working to boost farm product sales, aligning with their strategic objectives. Tourists seeking authentic rural experiences are contributing to the demand for fresh farm products and services, thereby supporting farmers' livelihoods. In response, many farm owners have expanded their offerings, providing visitors with fresh produce such as fruits and vegetables. This trend is expected to propel further growth in this segment.